![]() ![]() īeyond these planned initiatives, I would argue there is space where Toyota can leverage its capability. Of course, you can switch between chauffeur and guardian mode while driving. In the guardian approach, your car protects you from the traffic accidents while you drive. Simply put, the guardian mode has different levels of control as you drive Guardian is an advanced safety driver-assistance system that monitors the vehicle interior and external environment to intervene or take control of the vehicle in the event of an emergency. Ĭhauffeur approach is identical to the idea that most people have on self-driving – cars move automatically and you do not need to do anything. ![]() Toyota call this concept as “Mobility Teammate Concept”. These two concepts complement each other by providing the convenience of automated mobility and the joy of driving. Toyota’s development concept of self-driving technology advocates that human and cars support each other as if they have an equal relationship. Toyota aims to combine two modes of driving assistance methods – ‘chauffeur’ and ‘guardian’. Toyota’s Approach to Your New Driving Experience: Mobility Teammate Concept Exhibit 2: Things a car needs to be autonomous To apply Toyota’s self-driving technology to society in the future, Toyota invested $500 million in Uber and $1 billion in Grab, a Southeast Asian ride-hailing giant, in 2018. Self-driving car can drive instead of you, or support you to drive. Nevertheless, Toyota advocates that the concept of MaaS does not prevent you from the freedom to drive. In 2015, Toyota established the Toyota Research Institute in Los Altos, California to develop self-driving technologies, aiming to transform the firm to a mobility service provider on top of being a car manufacturer. R&D of autonomous driving cars entails gathering the enormous amount of visual datasets and the massive computing power to analyze driving patters through machine learning. The progress of self-driving technologies have been enhanced by the improvement of censors, computers’ data processing power, and the artificial intelligence softwares (Exhibit 2). Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists ![]()
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